Explicit Protocol is a counsel practice for AI-age decisions.
You're moving fast, the stakes are real, and the gap between what you know and what your organisation can execute has never felt wider. AI is definitely a forcing function. We shape decisions you can act on, with the required understanding to defend them.
Think of this as part advisory, part coaching, part experiencing what is possible with AI, not just reading about it. The goal is, always, allowing you to move through this transition with speed and confidence.
Two practitioners, one practice.
Isa Sonnenfeld
Inside perspective. Fifteen years at the intersection of global technology, media and European institutions: Twitter's first hire in Germany, lead of Google News Lab across the continent, lead of the EU AI Champions Initiative at General Catalyst. She watched implicit knowledge evaporate at every leadership and project transition. She is now building what keeps it.
Igor Schwarzmann
Outside perspective. Twenty years as the person organisations called when thinking needed to get done. A hundred engagements across corporate, public, and NGO sectors on three continents. The most valuable thing he built walked out the door with him each time, as the method had never been made explicit. That learning became Explicit Protocol.